Tw | Li | Em | Ph
 
PETE
SHELLY
COPYWRITER

// 01 WHO
// 02 WHAT
// 03 WHY
// 04 HOW

 
 

I Was Built For Team Sports

In college, I had the quixotic (to be optimistic) distinction of playing three years of singles in Division III tennis without a win. I went perfectly defeated at third singles my entire time there because I was good enough to be a top singles player on *our* team, but it’s doubtful I would have *made* any of the other teams we faced.

I understand tennis and I was good at mentoring and coaching younger players (I won teammate of the year my senior year), but I could never put those insights to use for myself. The game was too quick, required too much of being both coach and player simultaneously, and I wasn’t very good at that.

But growing up playing goalie on the hockey rink — a solitary position anchored in a team sport — I excelled. I won MVP awards in tournaments the team didn’t win, I was a standout in leagues against opponents I grew up with and who pushed harder every year. I was a team player, able to carry my own weight and support others, and accept their support as well.

In tennis, I was used to losing; in hockey the opposite. And while tennis was always enjoyable despite my abysmal win-loss record, hockey was also always fun, win or lose, because I was part of a team effort. We celebrated together in the locker room and we sulked together sometimes too. We propped up others and we let others prop us up.

I work the same way. Not a gunslinger copywriter — though I know others who are and admire their style — I prefer to work with a team, to contribute to something bigger, to do my part, to pull my weight. I take ownership in the work a way a goalie takes ownership in defending a team, but I take ownership in the overall effort as well. We celebrate together and sometimes we sulk together, but we always lift one another.


Work hard, keep learning, and don't believe all the bullshit.

 

Site Hand-Coded by Pete Shelly