Tw | Li | Em | Ph
 
PETE
SHELLY
COPYWRITER

// 01 WHO
// 02 WHAT
// 03 WHY
// 04 HOW

 
 

Revlon

 
 
 
 

 

// What'd I Do?

 

// What'd I Do?

Project Manager

 

 

// What'd We Do?

 

// What'd We Do?

For the past 5 years, Revlon brand American Crew has run the All Star Challenge, a global competition that brings together the most innovative stylists in men’s fashion for a chance to be crowned the top of their field. As project manager, I facilitated the maintenance of the website that communicated the contest inspiration and entries, and also the internal judging process that played an important role in narrowing the 2,000+ yearly entrants down to the 15 or so finalists.

Each year, that included working with the team from Revlon to refresh content and legalese in 7 different languages and make sure the experience was consistent across the board. I also managed backend access for around a hundred judges throughout the world located in each of the dozens of participating countries, helping support new feature requests and managing access and support requests.

 

 

// Did It Work?

 

// Did It Work?

Year over year, the contest continually had more entrants than the previous one. Even in the year where the site needed to be rebuilt after the data breach -- a different site’s security failing, not ours -- we were able to offer consistent experiences and successfully carry out the brand’s goal to be the proven leader in men’s hair care.

 

 

// What'd I Learn?

 

// What'd I Learn?

This was certainly more of an admin-focused project than any other sites or campaigns I’ve ever worked on, but it taught me a lot about an often-overlooked user: the client’s internal team. The site was built on Drupal, which is already not super user-friendly to begin with and a lot of the contest judges weren’t very tech savvy to begin with. With tight deadlines (they always are for cosmetics brands), lots of turnover from year to year (there always is with cosmetics brands), and a complete rebuild on the fly because one of the brand’s other properties had been hacked, I learned a lot about calmly dealing with explosive emails from the client, distilling a complicated technical process down to simple instructions for anyone -- even in the case of a language barrier -- to get through, and making sure we were serving not only our external customers but the internal ones as well.

 

Site Hand-Coded by Pete Shelly