Ralph's Famous Italian Ices, a summer staple in the tri-state area, has had a large following for 85 years. Until now, though, they have never had an effective web presence. The challenge was simple: establish and grow their largely college-aged fanbase on Facebook, Twitter, and Instagram. And do it without paid advertising.

I created a voice and a look for the brand that engages users across a variety of platforms.













SITE HAND-CODED BY PETE SHELLY