When the client delivered an outlier product, entirely unique from any other brand entity, we were presented with an interesting challenge: create a story surrounding this one-of-a-kind offering to stimulate loyal fans and engage new audiences.

I told that story in short chunks, with over 60 pieces of content created for the six-week campaign -- including responsive pieces created on-the-fly to react to social media trends and comments. The campaign hub was a tumblr page with paid and organic social support.









SITE HAND-CODED BY PETE SHELLY